Prof Richard Buchanan – Unleash



Prof Richard Buchanan

Professor, Design & Innovation, Weatherhead, Case Western Reserve University


Chair Professor of Design Theory, Practice, and Entrepreneurship, College of Design & Innovation, Tongji University

Prof Richard Buchanan

Prof Buchanan is well known for extending the application of design into new areas of theory and practice, writing, and teaching as well as practicing the concepts and methods of interaction design. He argues that interaction design does not stop at the flatland of the computer screen but extends into the personal and social life of human beings and into the emerging area of service design, as well as into organizational and management design. 

In keeping with this conviction, Buchanan has worked on the redesign of the Australian Taxation System, the restructuring of service products and information for the U.S. Postal Service, and other consulting activities. At Weatherhead, he has researched “collective interactions,” focusing on problems of organizational change and the development of management education around the concept of Manage by Designing. His most recent projects involve strategy and service design, including patient experience, information services, and public sector design. 

Before joining the Weatherhead School of Management faculty in 2008, he served as head of the school of design and then as director of doctoral studies in design at Carnegie Mellon University. While at Carnegie Mellon, he inaugurated interaction design programs at the master’s and doctoral level.