Empathise: Observing – Unleash

Empathise: Observing

Embed yourself in the user’s experience to challenge your assumptions and gain insight into the pain points and barriers users encounter. Take notes, capture videos and pictures during the experience. Please click the tool card to learn more.


Photo safari

Observe and document interactions in the field.


Immerse yourself in the users’ lives and community.

User Observation

Observe users interacting with a product/service.


Observe alongside the users, and ask them to explain why they do what they do.