Empathise: Starting a Conversation – Unleash

Empathise: Starting a Conversation

Methods and tools to help you start conversation, to encourage people to reveal things they take for granted and what matters to them really.




Draw it, map it

Use drawings, diagrams, or journey mapping to reveal things that words couldn’t.

Card sort

Ask people to sort visual cards in order of what’s most important to them.


Map people’s experience in a period of time to identify the high spots and pain points.


Have people make a collage to visually explain their values and thought process.