Design Thinking for Business – Unleash

CREATING VALUE
FOR BUSINESS

New Perspectives. New Opportunities.

From Design Thinking to Design Doing

Studies have shown that design thinking can help organizations drive growth and gain market share.

More and more companies are learning how to integrate the needs of customers, the power of technology and the goals of their business to:

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Develop new product and service offerings

by identifying customer needs and market opportunities

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Effect cultural change

by encouraging teams to think beyond silos and adding agility to the corporate processes

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Build brands and create desirable user experiences

by enhancing emotional connections with customers

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Support effective change management processes

by taking into account the goals and needs of different stakeholders

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Drive digital transformation

by humanising and simplifying complex technology infrastructures and applications

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Improve strategy and business models

through iterative review

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Improve productivity

by streamlining processes, fostering new skills and competencies of employees and boosting staff morale

A Look at the Statistics

41%

of design-led companies report having a greater market share.

Adobe (2018)
50%

of design-led companies report having more satisfied, loyal customers.

Adobe (2018)
78%

of design-led companies have a defined process for developing new digital customer experiences.

Adobe (2018)
211%

better performance by design-led companies than S&P overall.

Design Management Institute (2015)
71%

of organizations practicing design thinking report their team culture has improved.

Parsons School of Design (2015)

The design thinking framework allows us to focus on the users and ensures that we are solving the right things before we solve it right. It provides a common innovation language and steps where all can follow and liberalise the solution creation from a wider group.”

Stephen Wong
Founder and Chief Curator, Design Thinking in Action

UPCOMING EVENTS

November 3, 2018

Hong Kong Design Centre

Design Thinking 101 Workshop

Hong Kong Management Association, CYMA Charity Fund Management Development Centre, Shop 2, G/F, Pico Tower, 66 Gloucester Road, Wan Chai, Hong Kong

December 2018

Hong Kong Design Centre

Train-the-Practitioner Certification Programme

KK Leung Building, The University of Hong Kong

March 2019

Hong Kong Design Centre

Design Thinking Conference

The Wave, Level 10, 4 Hing Yip Street, Kwun Tong, Hong Kong