Studies have shown that design thinking can help organizations drive growth and gain market share.
More and more companies are learning how to integrate the needs of customers, the power of technology and the goals of their business to:
by identifying customer needs and market opportunities
by encouraging teams to think beyond silos and adding agility to the corporate processes
by enhancing emotional connections with customers
by taking into account the goals and needs of different stakeholders
by humanising and simplifying complex technology infrastructures and applications
through iterative review
by streamlining processes, fostering new skills and competencies of employees and boosting staff morale
of design-led companies report having a greater market share.Adobe (2018)
of design-led companies report having more satisfied, loyal customers.
of design-led companies have a defined process for developing new digital customer experiences.Adobe (2018)
better performance by design-led companies than S&P overall.Design Management Institute (2015)
of organizations practicing design thinking report their team culture has improved.Parsons School of Design (2015)
The design thinking framework allows us to focus on the users and ensures that we are solving the right things before we solve it right. It provides a common innovation language and steps where all can follow and liberalise the solution creation from a wider group.”