We use design thinking as a tool to encourage staff to develop the entrepreneurial mindset, generating new business ideas from the bottom.
Over three years ago, Outblaze management discovered that some of the product features in their edutainment software for kids were not well received. They looked into the matter and found out that their younger engineers being single and childless, did not have enough insights about the needs of their target users — the kids.
Outblaze management sought new ways to make their engineers more sensitive to user needs through “Design Thinking”. “We hired education consultants to train our engineers to become teachers so they could interact with the kids more effectively to understand what the little ones wanted from the our products. We also conducted in-house training in design thinking for our staff with complementary techniques borrowed from other disciplines. Then we made these trained engineers spend their day developing software in the morning and teaching kids how to learn with the software they made in the afternoon.” said Lobson Chan, COO of Outblaze.
By playing with the kids and observing their responses, the Outblaze engineers learned how to build better software for kids with fun and pedagogic outcomes. The arrangement later evolved into the founding of Dalton Learning Lab, a joint-venture between Outblaze and two Dalton School Hong Kong Co-founders.