Paul Bennett – Unleash

Paul Bennett

Chief Creative Officer and Partner, IDEO

Paul Bennett is Chief Creative Officer and Partner at IDEO. As one of five lead executives, Paul works with clients, partners, and colleagues to bring to market human-centric, commercially successful, and socially significant new businesses, products, services, and experiences. He is responsible for content excellence across IDEO, and is active in developing and publishing new thinking in the field of human- centered and design-led innovation.

Paul, a Brit who spent his early years in Singapore, has had an outstanding international career. He created IDEO’s largest global practice, Consumer Experience Design; ran its San Francisco office, setting a robust and enduring creative direction; extended IDEO’s international reach in founding its presence in China; established and led its New York office, increasing IDEO’s share of influence in the US market; and delivered impact to clients and new growth to IDEO’s business in Europe.

Today, Paul continues to provide creative leadership and cross-pollination of insights and ideas to clients and colleagues on an extended scale by traveling, learning, and working across the globe. Recently, he led IDEO’s effort with the United Arab Emirates government to launch Palmwood, a design-led movement and a purpose-led organisation to foster generosity, curiosity, and creativity in the UAE and beyond. In the last year, 10 programmes have been implemented, including: unlocking creative potential in the younger generation and the elderly, the output of which was turned into seven interconnected government policies; a new flagship space for the government to collaborate; a new ministry “incubator” that creates new, human-centered ministries; and foundation narratives for The Ministry of Happiness and Wellbeing, The Ministry of Food Security and The Ministry of Community Development.

Paul is a sought-after speaker and have spoken at major forums, including: The World Economic Forum; Boao Forum for Asia, TED Global; The Economist Redesigning Business Summit, The AOL CEO Conference, and more. The New York Times, The Financial Times, The Wall Street Journal, Harvard Business Review, The National Geographic, The Guardian, The Straits Times, L’Espresso, Khaleej Times and other major media have published his thought leadership. Paul has also appeared in news programmes on the BBC, Channel News Asia and Genius of Design, a prime-time BBC documentary.

A keen educator, Paul has taught and coached students from the Royal College of Art, Stanford University, Columbia Business School, and FIT (Fashion Institute of Technology, New York).